Starting July 18, the second season of Star Sports Pro Kabaddi will be aired across eight channels on the Star Network in five languages -- English, Hindi, Marathi, Telugu and Kannada, the television channel said today.
The channel said the move was aimed at taking the traditional Indian sport closer to fans across the country.
"The language feed is in sync with Star’s effort to nurture and grow the sport, which witnessed spectacular success in its inaugural season," it said.
The tournament will be telecast in Hindi on Star Sports 3, Star Sports HD, Star Gold; in English on Star Sports 2, Star Sports HD 2; in Telugu on Maa Movies; in Kannada on Suvarna Plus; and in Marathi on Star Pravah (Sunday matches only).
A Star India spokesperson said, “Season one of the Star Sports PKL saw us successfully establish Kabaddi in the mainstream, breaking it out of its hinterland niche and transforming it into a sport enjoyed just as much by an urban audience. We want to build on this success in the second season and broaden Kabaddi’s appeal even further by taking it closer to fans in different parts of the country. This move is further sign of our commitment to the growth of Kabaddi and our broader goal of fostering a multi-sport culture in India.”
Built along the lines of a franchise model featuring eight teams from all corners of the country, the tournament enjoyed a successful inaugural season last year.
The league was watched by over 435 million viewers nationwide, the release said, making it the second most watched sport in the country, with the season-finale alone recording a reach of 86.4 million.