I&B Ministry issues advisory to entertainment channels on promotion of helpline numbers
New Delhi, June 4, 2021
The Union Ministry of Information and Broadcasting on Thursday issued an advisory to all private general entertainment (non-news) television channels to promote awareness of the national helpline numbers by way of a ticker or such appropriate ways as they may consider at periodical intervals, especially during prime time.
The helpline numbers are 1075, the National Helpline No. of Ministry of Health and Family Welfare; 1098, Child Helpline No. of Ministry of Women and Child Development; 14567, Senior Citizens Helpline of the Ministry of Social Justice and Empowerment (NCT Delhi, Karnataka, Madhya Pradesh, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh and Uttarakhand); 08046110007 Helpline No. of NIMHANS for psychological support; 14443, AYUSH COVID-19 Counselling Helpline; and 9013151515 MyGovWhatsApp Helpdesk.
These national helpline numbers were created and propagated by the Government for the benefit of the citizens.
The advisory has highlighted that,over the last several months, the Government has created awareness through various instrumentalities and media platforms, including print, TV, Radio, social media, etc. for creating awareness on the three critical issues – COVID treatment protocol, COVID appropriate behaviour and vaccination.
The advisory credits private TV channels for having played an important role in supplementing the efforts of the Government in fighting this epidemic by creating awareness and informing people about these three issues.