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Daman & Diu, Dadra & Nagar Haveli to promote tourism by establishing new brand image
New Delhi, August 7, 2014
The Union Territories of Daman & Diu and Dadra & Nagar Haveli have launched a campaign to promote tourism by establishing a new brand image.
"Both Daman & Diu and Dadra & Nagar Haveli share their rich history with Goa. While Goa is already world-famous as a tourist destination, very few people know that Daman and Diu are also endowed with excellent beaches and rich Portuguese heritage," Union Tourism and Culture Minister Shripad Naik said after launching the campaign here yesterday.
"Dadra & Nagar Haveli, on the other hand, has lovely forests, lakes and gardens which make it an enviable destination to spend time with nature.
"Unfortunately, people of India are still not aware about the tourist attractions in these UTs," he said, describing the new campaign as a "highly commendable and welcome step".
Mr Naik said he was especially delighted to note the forward looking approach of the UT Administration by conceiving, designing and publishing its vision for Dadra & Nagar Haveli.
"Though promotional campaigns may be outstanding, they need to be backed by quality infrastructure to make every tourist satisfied with his overall experience. I am, therefore, happy that both Union Territories have invested a lot in connectivity, basic infrastructure and tourism and have drawn a long term strategy before taking the important step of creating and launching their tourism campaign," he said.
Mr Naik said the Ministry of Tourism was promoting India as a brand across the world.
"Our 'Incredible India' campaign has been highly successful. However, for maximizing our tourism potential, the Government’s effort needs to be supplemented by each State Government and Union Territory Administration.
"Many States and Union Territories are already well known for their tourism potential, and have also been proactive in promoting their destinations across the nation as well as at international level but there are others that are now trying to make a beginning," he added.