Sun TV Network, which has a large catalogue of movies from the South, today said it had entered into a partnership with Hooq, one of Asia's biggest video-on-demand services, in a multi-year deal.
A press release from Sun TV said Hooq had recently entered the Indian market with more than 30,000 hours of movies and television series.
Under the agreement, it wll now also carry Sun TV's library that includes a mix of Tamil, Telugu, Malayalam and Kannada films.
The content catalogue includes titles such as 3, Jilla, Naduvula Konjam Pakkatha Kanaom, Manam Kothi Paravai, Mayakkam Enna, Oru Kal Oru Kannadi, Ragalapuram, Kanchana, Neram, Kazhugoo (New), Sundara Pandian, Mankatha and many more.
S L Narayanan Group CFO, Sun TV Network, said, "We are excited about the possibilities arising out of our association with Hooq, a digital distribution platform of impeccable lineage. Sun TV holds a large library of blockbusters and timeless classics with enduring appeal."
"We are proud to partner Sun TV Network. Their extensive library with titles from Tamil to Malayalam will help us ensure we have something for everyone in India," said Mr. Peter Bithos, Chief Executive Officer of Hooq.
"More importantly, we want our customers to continue to enjoy the largest and best catalogue of Hollywood and Indian content of any service available today," he added.
Hooq is a joint venture established in January 2015 by Singtel, Sony Pictures Television and Warner Bros. It currently operates in the Philippines, Thailand and India with a population footprint of over 1.4 billion people.