Muskaan Khan and Salman Ali's romantic single 'Kasam' out

Mumbai, February 12, 2022

Coinciding with Valentine's week, Taaleem, a Sajid-Wajid production has launched "Kasam", a romantic single by singers Muskaan Khan and Salman Ali.

Kasam, a portrayal of symbolism in love, stars the singers themselves, playing a young couple in love.

Directed by Nitin FCP & Nadeem Akhtar, Kasam is a love story that revolves around the theme of saving the symbol of your love in the relationship. The song is composed by music composer Sajid Khan, while the lyrics are penned by Danish Sabri.

Muskaan, the daughter of Sajid Khan, is a well-known playback singer while Salman Ali had won millions of hearts as a part of reality shows like Indian Idol and Sa Re Ga Ma Pa.

Both the artistes have also lent their voices for the song Awara from Dabangg 3.

Kasam was shot in Alibaug, near Mumbai in Maharashtra, where the cast stayed and spent time together in Muskan’s farmhouse. Sajid Khan was also a part of the shoot.

The song is backed by Qyuki, a new media company co-founded by Samir Bangara, A. R. Rahman and Shekhar Kapur, which discovers and invests in India’s most influential creators to help them rapidly grow their audience, create content and launch new IPs.

Qyuki has to its name several premium formats like ARRived - a singing talent hunt show with Rahman as a mentor, Jammin’ - a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks - and NEXA Music - a nationwide talent hunt for English-language singers. In Jan 2020, Qyuki created a breakthrough format of fan festival called Epic Fam Jam, which brought together India’s biggest online sensations - in thematic mini-worlds of their own for superfan meetups - topped with incredible live performances.

Qyuki also exclusively manages a host of talent across various digital platforms including Youtube, Instagram, Snapchat and Josh.

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