IIM Udaipur launches one-year MBA in Digital Enterprise Management

Udaipur, September 10, 2019

Indian Institute of Management Udaipur (IIMU) has launched a one-year full-time residential MBA in Digital Enterprise Management (DEM), said to be the first such programme that will cater to the needs of a fast-changing world.
A press release from IIMU said the course, with its emphasis on analytics and new technologies, would enable managers to work efficiently in the emerging digital business enterprises.
"This program is designed for experienced professionals aiming to explore new and emerging technologies and intending to gain an understanding of managerial functions in digital enterprises," it said.
The DEM program will provide students with an opportunity to develop a working knowledge of emerging technologies and acclaimed practices as the course curriculum is prepared in consultation with  industry experts, the release said.
The Institute has set up an academic advisory board for developing the new program. The board comprises founders of successful digital companies in the country like Pranay Chuley (Quikr) and Hitesh Oberoi (Info Edge India Ltd).
Senior leaders from leading consulting companies, including Ganesan Ramachandran (Accenture) and Kamesh Mullapudi (Deloitte) are also part of the board. Nitin Bawankule (Google) and Sreejit Roy (IBM) bring in the expertise of the technology companies.
K Harishankar (Unilever), an expert in digital transformational initiatives from the CPG world and Ravi Vijayaraghavan (Flipkart), proficient in the use of analytics in solving real-life business problems, are also members of the advisory board.
IIMU has already entered into an MoU with several  leading companies across business verticals.  There are various others in the pipeline that would collaborate in the process of sharing and development of knowledge in the digital world.  
For instance,  IBM will give the students relevant and enhanced industry exposure by virtue of its experts delivering guest lectures on leading-edge technologies, including Artificial Intelligence and Advanced Analytics, with industry use cases, as well as by providing a platform to the students for short-term projects in the digital space.  
IIMU has also executed MoU with leading consulting firm- Accenture, which advises and enables large, global companies on their digital transformational strategies; E-commerce start-up company Quikr – comprising real-estate industry (Common-Floor), blue and grey collar jobs (Baba Job) and in online sale of used items (mobile, cars and household goods); ITC Infotech – a company that works on green and brownfield projects on digital twin, Industry 4.0 and in CPG verticals.  
"This approach of engaging with leading organizations helps bridge the gap between academia and industry so that students get a jump start and are ready to enter the workforce with relevant experience," the release said.
Pankaj Patel, Chairman, IIM Udaipur, said, "The way technology is changing the world, future careers are going to be quite different than what we see today.  
"At IIM Udaipur, we don’t just want our students to prepare for this change but welcome it. The DEM program would cater to the needs of emerging digital business enterprises and the aspirants," he added.
"The one-year program provides students with a solid foundation in management fundamentals and exposes them to contemporary practices of data-driven decision making. This program provides a well-rounded exposure to business management, data analytics, and emerging technologies that are severely in demand in the corporate world," the release said.
"Students will learn from academicians and industry practitioners through case studies, simulations, frameworks and practical lab projects," it said.
Talking about the relevance of the program, Pranay Chulet, founder, Quikr and Member, Academic Advisory Board added, “Our dependency on technology is increasing. Technology has started influencing our lives in so many ways. The way we make decisions is starting to get dependent on technology. It is important that today’s managers understand that.”
This is a full-time residential program, and admission is through the GMAT/GRE. This program is ideal for professionals with a graduate degree and 3+ years of work experience.
Students start the program in April of the first year and graduate in March of the following year. Interested candidates can apply online through the IIM Udaipur website, the release added.

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