Gadkari launches Khadi footwear, KVIC targets Rs 5,000 crore business

Gadkari launches Khadi footwear, KVIC targets Rs 5,000 crore business

New Delhi, October 22, 2020

Union Minister for MSME Nitin Gadkari on Wednesday launched India’s first-ever high-quality Khadi fabric footwear, designed by Khadi and Village Industries Commission (KVIC), through video conference.

The footwear is made from various Khadi fabric like silk, cotton and wool. Gadkari also launched the online sale of Khadi footwear through KVIC’s e-portal www.khadiindia.gov.in.

Such unique products like Khadi fabric footwear have a high potential of capturing the international market. At the same time, It would create additional employment and higher income for the artisans, Gadkari said.

“Khadi footwear is a unique product. International quality and use of fine fabric like Patola Silk, Banarasi Silk, Cotton, Denim would attract the youngsters who can purchase it online. The footwear is cost-effective,” he said.

The Minister also urged KVIC to develop alternatives to leather accessories like ladies’ handbags, purses, wallet in handcrafted Khadi fabric that has a huge potential in foreign markets.

“By developing and marketing such products overseas, Khadi India can capture a market worth Rs 5,000 crore,” he said.

Minister of State for MSME Pratap Chandra Sarangi said the Khadi fabric footwear was not only environment-friendly and skin-friendly but it reflects the hard work of Khadi artisans that has been put in to make fabric for the footwear.

“I congratulate KVIC for developing Khadi fabric footwear according to the global taste. I am sure by occupying a major share in the footwear industry, Khadi fabric footwear will help in reviving the country’s economy,” he added.

To begin with, the footwear was launched in 15 designs for ladies and 10 designs for men. Exquisite Khadi products like Patola Silk of Gujarat, Banarasi Silk, Madhubani-printed Silk of Bihar, Khadi Denim, Tussar Silk, Matka - Katia Silk, a variety of Cotton fabric, Tweed Wool and Khadi Poly Vastra have been used to make the footwear unique and trendy.

Available in a wide range of designs, colours and prints, the footwear has been designed to suit clothing for all purposes - formal, casual and festive occasions. The Khadi footwear price ranges from Rs 1,100 to Rs 3,300 per pair.

KVIC Chairman Vinai Kumar Saxena said that venturing into new segments, tapping new markets and diversifying the product range, as envisaged by the Prime Minister, have been the mantra for Khadi’s stupendous success in the last six years.

“The idea behind launching Khadi Fabric Footwear was to tap the international market where a large section of international consumers are increasingly going vegan and hence, Khadi will become a preferred choice of this segment.

“Khadi fabric footwear is a small step for people, but it will be a giant leap for our Khadi artisans. Using fine fabric like Cotton, Silk and Wool in footwear will lead to higher production of fabric by artisans as well as an increase in its consumption. This will ultimately create additional employment and higher income for Khadi artisans,” he said.

The size of the Indian footwear industry is approximately Rs 50,000 crore which includes exports worth nearly Rs 18,000 crore. Our initial target is to capture at least 2% of this industry that is estimated to be around Rs 1000 crore,” he added.

Earlier, KVIC had successfully launched its first-ever Khadi wristwatch in association with Titan which has been a trend-setter.

Available in a wide range of designs, colours and prints, the footwear has been designed to suit clothing for all purposes - formal, casual and festive occasions. The Khadi footwear price ranges from Rs 1,100 to Rs 3,300 per pair.

KVIC Chairman Vinai Kumar Saxena said that venturing into new segments, tapping new markets and diversifying the product range, as envisaged by the Prime Minister, have been the mantra for Khadi’s stupendous success in the last six years.

“The idea behind launching Khadi Fabric Footwear was to tap the international market where a large section of international consumers are increasingly going vegan and hence, Khadi will become a preferred choice of this segment.

“Khadi fabric footwear is a small step for people, but it will be a giant leap for our Khadi artisans. Using fine fabric like Cotton, Silk and Wool in footwear will lead to higher production of fabric by artisans as well as an increase in its consumption. This will ultimately create additional employment and higher income for Khadi artisans,” he said.

The size of the Indian footwear industry is approximately Rs 50,000 crore which includes exports worth nearly Rs 18,000 crore. Our initial target is to capture at least 2% of this industry that is estimated to be around Rs 1000 crore,” he added.

Earlier, KVIC had successfully launched its first-ever Khadi wristwatch in association with Titan which has been a trend-setter.

NNN

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