The India Pavilion at Cannes Film Festival, being held from May 14 to 25, will showcase Indian cinema across linguistic, cultural and regional diversity, with the aim of forging international partnerships.
Such collaborations will take place across the board in distribution, production, filming in India, script development, technology, promoting film sales and syndication, an official press release said.
The pavilion is being set up by the Ministry of Information & Broadcasting in association with the Federation of Indian Chambers of Commerce and Industry (FICCI). It will serve as a platform for the Indian delegates to meet their International counterparts to promote networking with other countries and organizations.
The pavilion will also serve as an information dissemination point about India and Indian Cinema for the global film community.
The Indian delegation this year will be led by Amit Khare, Secretary, Ministry of Information & Broadcasting. The film delegation comprises Prasoon Joshi, Chairman, CBFC and acclaimed filmmakers Rahul Rawail, Shaji N. Karun and Madhur Bhandarkar.
During the Festival, the Indian delegation will be interacting with key stakeholders at Cannes as well as other members of the film fraternity. A key focus area this year will be to promote the Golden Jubilee Edition of International Film Festival of India (IFFI) to be held in Goa later this year.
A specially designed IFFI poster for the Golden Jubilee Edition will also be released during the Festival.
The delegation will popularise steps taken to facilitate shooting films in India through the Film Facilitation Office that offers Single Window Clearance for film-makers and steps by the Government to combat film piracy.
To take advantage of the availability of technicians and skilled professionals, India will be showcased as a post-production hub to promote collaborations for films with international production houses. A comprehensive Film Guide will also be distributed at the India Pavilion to showcase the importance of the film ecosystem and Government incentives to shoot movies in the country.
“The initiatives such as co-production and single window clearance would facilitate the integration of the Indian filmmakers with production houses worldwide,” Khare said.
“It would be possible for filmmakers of different countries to come together under bilateral co-production agreements. These arrangements would also forge new markets and wider audiences by making India a hub for shooting world-class international movies,” he added.
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