Pranav Mishra, Head- Retail Liabilities Group, ICICI Bank said, "We are committed to offer unique and innovative product propositions to our customers with the highest level of convenience. Our research has identified different customer sub-segments who require different product propositions. In line with this earlier in this fiscal, we had introduced new savings account offerings for senior citizens, working women and families. Now we are launching, ‘The One’ a premium savings account exclusively for upwardly-mobile male customers. Our research shows, this customer segment aspires to provide the best lifestyle to his family as well as secure their future against uncertainties. This includes owning a house, car and providing quality education for children. Alongside these commitments, his investments and insurance requirements become critical components for his family’s financial security."