Telecom services provider Reliance Jio today said it had launched the Kumbh Jiophone for the benefit of visitors to Kumbh Mela 2019, the largest human congregation in the world in which more than 130 million pilgrims are expected to take a holy dip over 55 days.
"During this Kumbh, JioPhone is introducing a digital solution that will enrich the spiritual experience of millions of pilgrims during the divine holy dip," a press release from Jio said here today.
"JioPhone was launched with the objective of empowering every Indian with the power of digital services, especially those, who could not afford a smartphone. Standing true to its promise, JioPhone is back with yet another revolutionary innovation, the Kumbh JioPhone that will provide value that goes beyond the ordinary," it said.
"The Kumbh JioPhone, a unique and differentiated offering, is being introduced to honour this revered tradition of India. The Kumbh JioPhone along with the power of Jio 4G data will ensure that the Kumbh pilgrims can make the most of their pilgrimage. Kumbh JioPhone offers a suite of benefits especially designed for the needs of the pilgrims," it said.
The release said the Kumbh Jiophone would provide end-to-end rich information services about Kumbh; information on Kumbh; real-time travel information (special trains, buses etc.); booking tickets & receiving updates; Yatri Ashray at stations; emergency helpline numbers; area routes and maps; pre-published bath and religious day schedules; Railway Camp Mela and so on.
It also has features and functionalities such as family locator; lost and found; devotional content; and telecast of special Kumbh events and programmes; alerts and announcements about Kumbh; entertainment; games; quiz; and so on.
"These additional features are over and above the JioPhone core offerings that have already transformed the digital landscape in the country. These include free voice calls within India, unlimited internet, applications such as JioTV, JioCinema, JioSaavn music, JioGames, Facebook, Whatsapp, YouTube, Google Maps, Google's Voice Assistant, and so on.
“JioPhone is at the centre of innovation and the Kumbh JioPhone initiative continues to demonstrate our focus on bringing disproportionate and true value for the JioPhone consumers. The JioPhone has become the largest selling phone in India simply because of the value it translates into and the features it offers. We are proud of the fact that everyone in India can now get access to a smartphone at as low as Rs 501 with features and functionalities that are Made in India, Made for India and Made by India," a spokesperson for Jio said.
Jio is working closely with the UP Police and KASH IT to ensure the delivery of the experience.
"The new Kumbh functionality will be available to both existing and new JioPhone users," the release added.
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