So, what changed? Just as India changed in 1990 and opened its doors and windows to the world, in the noughties, digital technology upended both performance spaces and forms. Internet, Facebook, Youtube, Whatsapp, Twitter, Instagram and blogspots, connectivity, access, mobility... a mind boggling network that spun a whole new culture of excellence. Today, the audience can come prepared to watch a classic play after watching the international greats do the same play on YouTube. Audience expectations have increased and the cultural scene is responding. Importantly, the digital economy has created an entirely new audience of socially concerned persons looking for "time out" outside a beer bar and with the means to pay for culture. Demand has created its own supply of new-age customers and practitioners.