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Keek: Unleashing the power of social video

By Sorab Ghaswalla

Mumbai, March 17, 2013

What is it with social networking? A couple of new such sites are hatched every day. In an earlier column, I had written about this social networking application called Pheed, which apparently was making waves even before launch.

Now there’s another one called Keek. This one has positioned itself as a mobile-based social video network, and apparently, if reports by some online portals and even the company behind this new app are to be believed, Keek is going great guns.
Keek is a privately held social networking platform that allows users to create 36-second videos called Keeks, using either a webcam or the camera of your iPhone, Android or BlackBerry 10 device, and then share them with others around the world.
It seems to have hit the top of the charts in the United Kingdom, Australia and Canada, and its popularity seems to be growing in markets like the Middle East and Africa. The folks at Keek have claimed that 200,000 users are joining this network on a daily basis, while the platform is serving 83 million pages a day. 
The Keek app recently ranked first overall in five countries, top 10 overall in 15 countries and top 100 overall in more than 70 countries around the world. A significant number of the top users include Kim Kardashian, Kendall Jenner, Adam Lambert, Kylie Jenner, 2 Chainz, Khloe Kardashian and Victoria Justice.
In a recent press statement, Isaac Raichyk, Founder and CEO, said, "Keek is ranking number one for a reason. Users like that our app is extremely fast, fun and easy to use. We are obsessed with speed and our goal is to keep Keek fast, fun and free as we continue to grow."
If all this were true, then Keek may turn out to be a serious player on the social networking front. What is helping Keek is the fact that recent infrastructure growth and investments in cyber space has led to vast improvements on video upload speeds and playback. That’s why Keek users watch about 500 million videos a month. And as many as 4 million videos are being added to this every month. This new app, which is free to use, currently averages 200,000 videos shared to Twitter per day.
Keek also has been steadily raising funds. Just a few days ago, it closed a $18 million round in new funding bringing the total investment to date to US $30 million. AGF Investments Inc., Pinetree Capital Ltd and Plazacorp Ventures led this current round with Cranson Capital also participating.
In the past few months there has been a spurt of apps such as Keek. Largely video-based.
There’s another similar app started by Twitter called Vine. When it was launched, Vine had become the talk of Internet town for it allowed users to shoot, upload and share videos of 6 seconds duration or less.
The other point not to be missed in all this is the fact that most of the newbie social networks are all smartphone based, unlike Facebook or others of its ilk that were born in the desktop computing era and by and large still exist there (though FB has realised the importance of mobile devices and has fast adapted).
Google comes to the aid of hacked websites
If you are the owner of a website or a webmaster, you must read this. Hacking is a real possibility in the world you live in. The injection of malicious code into a site is something that all of us wish never happens to us but when it does, leaves you numb, let alone the fact that you need to re-work on your website sometimes from scratch. It’s one of the most heinous online crimes.
But now there’s hope. Google Inc. has decided to reach out to webmasters of such “hacked” sites. What is has done is to float a new web page for webmasters where all the tips and tricks to tackle hackers and hacking episodes are listed. There’s even an educational video on how to prevent your website from getting hacked, including precautions that need to be taken.
Essentially, the site tells webmasters how to recover hacked sites. Among the various steps listed, it tells you how a hacked site needs to be quarantined, set up an action team, initiate remedial measures, and then bring the site back online. 
Against each step, it has listed the level of technical expertise required – from beginner to expert.
Previous columns by Sorab Ghaswalla

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