The most searched items of 2012, according to Google, Yahoo & Bing
Opinion

The most searched items of 2012, according to Google, Yahoo & Bing

By Sorab Ghaswalla

Mumbai, December 14, 2012

It's that time of the year, folks. Time when almost all the search engines (at least those who think the exercise is worth it) release their lists of 'The Most' searched items of the year. 2012 is no different.

The most famous of these lists, as you may have guessed, is by Google, not withstanding the funny name given to this year-ender. It's called the Google Zeitgeist. Here's the meaning of Zeitgeist - the 'spirit of the times'. Aptly put.
Since we are on Google, let's begin with the list by this major domo of search engines. A word of caution, the Google Zeitgeist list is for every country. Yes, all the items searched by Internet users in every nation. Google claims there were 1.2 trillion searches in 146 languages. Not only that, the 'Most-Searched' list is divided into various topics, too. The "most searched" queries are the most popular terms for 2012--ranked in order of the queries with the largest volume of searches. 
But rather than go into individual countries and sections, etc, allow me to re-produce the "trending" queries, which according to Google, relate to the searches that had the highest amount of traffic "in a sustained period" during 2012.
Well, top of the list is the late US pop singer Whitney Houston. Her unexpected death last February put her on the top of the trending list straightaway. Whitney is followed by the YouTube sensation South Korean singer PSY with his Gangnam Style. Next on this list are Hurricane Sandy, the iPad 3, Diablo 3 and Kate Middleton.
What I was more interested is in the most searched gadgets of 2012. Here's that list: The Top 10 trending consumer electronics in 2012: iPad 3s,  Samsung Galaxy S III, iPad Mini, Nexus 7, Galaxy Note 2, Play Station,iPad 4,  Microsoft Surface, Kindle Fire, Nokia Lumia 920
The official Google Zeitgeist website features 838 lists from 55 countries and is actually quite a humungous though interesting site to read. For those of you who want to, here's the URL http://www.google.com/zeitgeist/2012/#the-world
Next on the block is the Most-Searched List released by Yahoo! This particular list is somewhat on predictable lines but for one exception. While the standard celebrities and gadgets figure on top of the Yahoo! list too, the US 2012 elections take the number one slot.
The Top 5 were: US elections, iPhone 5, Kim Kardashian, Kate Upton and Kate Middleton.
The Top 5 Gadgets searched on Yahoo! in 2012 were the iPhone 5, iPad 3, iPad Mini, Samsung Galaxy III & the Kindle Fire.
Moving on to another Search Engine, Bing. This search engine was first off the block, releasing its list as early as November. In the Tech list not many surprises, however. Taking top position was the iPhone 5, followed by the iPad, the Samsung Galaxy S III, Kindle and iPad 3.
Where news and searches revolving around the social networks is concerned, no guesses to which network figured the most in 2012 - it was Facebook. Primarily, FB was numero uno because of its IPO. Facebook was followed by either Twitter, Linkedin and even MySpace, depending on which list you are reading. The surprise here was MySpace, a social media site that is not really "hot" these days as compared to its hey days.
As we come to the last days of 2012, there will be many more such lists released. Lists containing the top tweets, the top Memes, and so on. Depending on how interesting these turn out, I shall report on a few next week.
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