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Mumbai, September 24, 2011
Fashion icon Paris Hilton formally unveiled her collection of handbags and accessories here today.
The international celebrity's decision to enter the Indian market with her signature collection of luxury handbags and accessories is another step into her brand expansion in Asia after the success of her brand worldwide.
As someone who knows fashion better than most, Hilton takes particular pride in the quality of her signature collection of handbags which makes the bags glamorous and stylish. Her collection of handbags and accessories is designed for fashion conscious, fabulous women.
Speaking on the sidelines of the launch about her association with Brand Concepts Pvt Ltd, Hilton said, "I am delighted to be associated with Brand Concepts in India. I feel that it is always important to create fashion forward products at an affordable price which everyone can enjoy. India is a one of the largest markets for accessories in Asia and is fast becoming a resource for revenue in the luxury market category globally. Hence, for my first launch, it was important for me to have wider reach and great market knowledge. Indeed no company could have been better for my brand."
Speaking about the association with Paris Hilton, Abhinav Kumar,
chief executive of Brand Concepts Pvt Ltd, said "We are proud to be associated with Paris Hilton and bringing her global range to India. We are confident that the range of Paris Hilton Handbags & Accessories will become a leading brand in this category.
"With the Indian consumers getting more aligned with international fashion trends, the association with Paris Hilton will not only add greater strength to our product portfolio but will also change the face of accessories industry in India," he added.
Speaking about her three-day maiden visit to India, Paris said, "I look forward to seeing the country and opening my new shops. I am very excited to meet my fans and also the amazing Bollywood celebrities and business leaders of India. The warmth and affection that I received has been truly touching. India has given an overwhelming response to my collection and I am confident that my range of accessories will soon become a fashion craze in the country."
Paris Hilton Handbags and accessories are an affordable line of handbags and small goods reflecting the socialite’s lifestyle and fashion choices with over one million pieces sold worldwide in 2010 and a wide selection of designs every season.
The range is priced between Rs 2,000 and Rs 11,000, and is available at Shoppers Stop, Standard Max, Vijay Stores and company owned store at Rajouri Gardens, Delhi.
Brand Concepts Pvt Ltd has plans to launch stand alone Paris Hilton stores and more shop in shop stores across India in the coming months.
Internationally, Paris Hilton brand is available across 31 exclusive Paris Hilton Handbags signature stores worldwide, primarily in Middle East (Syria, Jordan, Dubai, Abu Dhabi, Saudi Arabia) and Asia (Vietnam, China, Malaysia, Philippines).
The event was hosted by Bollywood actress and celebrity Mandira Bedi. Paris also showed a sneak preview of handbags designed by her.