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New Delhi, August 5, 2010
Namrata Singh Gujral's "1 a minute", a film that aims to create awareness about breast cancer through survivor testimonials, will release in Indian theatres on October 29.
The day will see a select city theatrical release of the film by its producers, UniGlobe Entertainment, and PVR with an exclusive India partnership with the Nargis Dutt Memorial Charitable Trust (NDMCT).
The film will have its United States release on October 6 in 527 theatres, the largest theatrical release for any cancer-themed film of this nature, a press release from the producers said.
According to it, every minute, somewhere in the world a woman dies of breast cancer. In India, 100,000 women are affected every year by breast cancer, which has overtaken cervical cancer to become the leading cause of death among women in metropolitan cities.
The release quoted the Indian Council of Medical Research (ICMR) as saying that this number would rise to 250,000 cases by the end of 2015, resulting in an increase in the incidence of cancer-related mortality to 33 per cent among women.
The release said a portion of the profits from each ticket sale of "1 a minute" would be donated to NDMCT. The aim of the film's release would be to raise awareness and funds to support the social cause in India.
The Nargis Dutt Memorial Charitable Trust will use part of the funds for initializing a free mammogram machine and the rest will be issued by cheques to the accounts of pediatric cancer patients of underprivileged families at the Tata Memorial Hospital in Mumbai.
Established in 1981 in the memory of Nargis Dutt, one of India's best known film actresses, by her husband and actor, the late Sunil Dutt, the trust has chapters in the US, Canada, the United Kingdom and Germany, known as the Nargis Dutt Cancer Foundation.
The movie stars survivors like Lisa Ray (Water and Bollywood Hollywood), Barbara Mori (La Mujer de Mi Hermano and Kites), Mumtaz (Bollywood actress of yesteryears), Namrata Singh Gujral (Americanizing Shelley and The Agency), Olivia Newton-John (Grease), Jaclyn Smith (Charlie’s Angels), Melissa Etheridge (An Inconvenient Truth), Diahann Carroll (Claudine), brothers Billy Baldwin (Backdraft) and Danny Baldwin (Vampires), whose mother is a survivor and finally Priya Dutt, whose mother Nargis Dutt had died of cancer.
The docudrama also includes interviews with oncologist Dr Dennis Slamon, inventor of herceptin, Dr Deepak Chopra and Ambassador Nancy G Brinker of the World Health Organisation (WHO).
According to the release, the movie is an unprecedented push by celebrated women across the globe, some of whom are also cancer survivors, to raise funds to help find a cure, promote awareness and support the survivors of this form of cancer.
The movie follows a woman's journey through cancer. At each stage of her journey, the stars recount their experiences to personalize the journey.
The film is a hybrid between narrative structure and documentary style which interweaves throughout the plot.
"We are delighted to be associated with foundations like the Nargis Dutt Memorial Charitable Trust and Susan G. Komen for the Cure," Gujral, President, UniGlobe Entertainment, said.
“In the West, where women seek early medical attention more than 80% of breast cancers are treated at Stage-1 (50%) or stage-2 (30%) and the cure rates are 70% to 80%. In India more than 70% of the breast cancers are far advanced (stage-3 and 4) by the time women seek medical attention and the cure rates are less than 30-40%," she said.
Speaking about the trust and the association Priya Dutt, said, “I am just fulfilling, the dream that my parents had seen and started; to provide medical facility to our people in India to bring a smile to the patients and their family. Especially those families who cannot afford this specialized kind of treatment, that my father could give my mother. We do all that is possible through Nargis Dutt Memorial Charity Trust to keep this dream alive. We welcome all of you who would like to contribute and live this dream, along with the Nargis Dutt Memorial Charity Trust family"
Narrated by Kelly McGillis (Top Gun fame), the film's team team boasts of A-list Hollywood talent such as composer Jay Ferguson (The Terminator, NBC’s "The Office"), sound chief Scott Jennings (The Passion of Christ, Apocalypto), music supervisor Michael Mason (Training Day, The Fugitive), Editor Maureen Meulen (Five Fingers, 300) and the director of photography Yasu Tanida (August Evening). The film, shot in several countries, also includes top professionals who lent their expertise to local shoots in Los Angeles, San Diego,
Texas, Florida, Australia, Canada, Mexico and India.