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New Delhi, January 23, 2020
The Madhya Pradesh Tourism Board (MPTB) has signed a memorandum of understanding (MoU) with online travel company MakeMyTrip Private Limited to promote tourism for both domestic and international travellers and to quality supply of homestays in the state.
The partnership is aimed at giving a boost to homestays available for travellers visiting the state, a press release from the company said.
The release said that, in order to promote domestic tourism, MakeMyTrip plans to tap less-explored but high potential destinations in the state, along with native businesses aiming to elevate the local economy through homestays.
All such properties in the area shall be listed under MakeMyTrip’s Alternative Accommodations category to promote the experience of rural way of life for travellers.
"With the increase in demand for immersive travel experiences and eco-tourism, there has been an exponential growth in home-sharing economy. This partnership will not only boost the earnings of micro-entrepreneurs but will also help tap the tourism potential in the state," the release said.
Manoj Kumar Singh, Director, Madhya Pradesh Tourism Development Board said, “We are delighted to partner with MakeMyTrip that has transformed travel and tourism landscape in India. This partnership is aimed to attract both domestic and international travellers and make them experience culture, nature and hospitality that Madhya Pradesh has to offer. The partnership not only provides a fillip to rural economy but will also help boost tourism in a big way.”
Vipul Prakash, Chief Operating Officer, MakeMyTrip said, “We are honoured to join hands with the Madhya Pradesh Tourism Board to meaningfully promote homestays in a state that has immense tourism potential. We have seen growing number of people seeking travel experience in authentic surroundings and they are choosing homestays as their preferred accommodation option. With rich heritage, culture and beautiful wildlife, Madhya Pradesh is one of the most promising domestic destinations in India and we look forward to promoting micro-entrepreneurs who are opening their homes to boost tourism in the state."
The release said homestays opened and promoted under this agreement will conform strictly to high quality standards. Both MakeMyTrip and Madhya Pradesh Tourism Board will conduct training sessions and workshops on "hosting standards and best practices" and other operational aspects for current or potential hosts of homestay facilities and unique properties in Madhya Pradesh, it added.