Dabur Burrst Fizz

Packaged fruit juice maker Dabur India Ltd has announced its entry into the carbonated drinks market with the launch of Burrst Fizz, a range of carbonated fruit-based drinks.

The new sparkling beverage range is available in two variants – Lemon Fizz & Apple Fizz.

Made from real fruit juice, the new Burrst Fizz range will be available in two SKUs – 500 ml PET bottles and 200ml Tetrapak, a press release from the company said.

Mr. K.K Chutani, Head of Marketing–Foods, Dabur India Ltd, said: "Réal has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India and were also the first to introduce 100% fruit juices and fruit-vegetable juices. After the successful launch of India's first fiber-enriched beverage Real Activ Fiber+ this summer, we are now enhancing our fruit beverage offering with the launch of Burrst Fizz, a refreshing fruit drink. With this, we aim to further expand the fruit-based beverages categoryand give our consumers more choices and a healthier thirst quencher."

The Burrst Fizz range has been test-launched in select markets and would be rolled out nationally over the next six to eight months, the release added.

NNN