Mahindra unveils Flyte as its first 2-wheeler offering

Mahindra & Mahindra Ltd. (M&M), part of the US $6.7 billion Mahindra Group, has introduced the Flyte as its first two-wheeler offering across all markets in India.

This follows the company's acquisition of the business assets of Kinetic Motor Company in late 2008.

With this foray, M&M now caters to customers across a wide portfolio of product categories ranging from two wheelers and three wheelers to utility vehicles, commercial vehicles and passenger cars.

"The introduction of the Flyte marks the beginning of our two-wheeler foray. It will be our endeavour to present customers with more products that carry the quality and legacy of the Mahindra Group. We use the design and engineering services of all our affiliates including the Italy-based Engines Engineering in all our product development work to give technologically superior products to our consumers," Mr. Anoop Mathur, President – Two-wheeler Business, Mahindra & Mahindra Ltd, said

The Flyte is a 125cc automatic scooter with features such as front fuelling, the largest storage space in its class and 4-in-1 anti-theft key. It has a 125 cc engine and telescopic suspension. It will be available at 238 dealerships in tier 2 and 3 cities as the flagship model from Mahindra. This network will be increased over a period of time, a company press release said.

Mahindra offers over 20 models of vehicles including utility vehicles like the Scorpio and the Bolero. It made an entry into the passenger car segement with the Logan a couple of years ago and is among the top tractor brands in the world.

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