IPL: Deccan Chargers sign Emirates as team sponsor
Hyderabad, March 28, 2012
Indian Premier League (IPL) franchise Deccan Chargers today announced that Emirates, the Dubai-based international airline, would be the team's sponsor for the next three seasons of the popular cricket tournament.
Emirates will be supporting the Hyderabad-based team for an initial period of three years and will be with them for their opening IPL match against the Chennai Superkings in Visakhapatnam.
IPL season five, featuring nine teams, is due to begin on April 4 and end on May 27.
Gayatri Reddy, co-owner of the Deccan Chargers, and Venkatram Reddy, COO, Orhan Abbas, Emirates’ Vice President India and Nepal were amongst those present at the announcement.
“We are proud to have a leading global brand like Emirates as our team Sponsor for the next three seasons of the IPL,” said Gayatri Reddy. “We are confident this association with Emirates will be fruitful. With an exciting new squad and sponsor, we look forward to the tournament and repeating our winning performance in DLF IPL 2012.”
“We are honoured to be joining forces with the Deccan Chargers and partnering with the team for the next three IPL campaigns,” said Abbas. “India is a vital market for Emirates and we recognise the huge role it has played in our development, from the employees who make up almost 25% our workforce to the millions of Indian passengers who book with us every year.
“Through this sponsorship we have the chance to connect with the people who we connect to 122 destinations and show our ongoing commitment to a nation which Emirates has been serving since we began operating in 1985,” he said. “It is also a tremendous opportunity for us to further strengthen our support of a sport which the people of India follow with renowned passion.”
The Deccan Chargers – whose home games will be played at Visakhapatnam, Cuttack and Hyderabad - will feature players such as Sri Lanka’s Kumar Sangakkara, who will captain the side, South African stars J P Duminy and Dale Steyn, as well as Indian wicketkeeper-batsman Parthiv Patel.
Today's press conference was also attended by vice-captain Cameron White, head coach Darren Lehmann and their fellow Australian Daniel Harris, as well as Indian stars Patel, Shikhar Dhawan, Amit Mishra and Manpreet Gony.
As Team Sponsor, Emirates will enjoy a range of rights and entitlements to display their official logo on platforms that include the team’s apparel, in stadia branding, for premium hospitality and match tickets, official merchandise and access to the Deccan Chargers players.
Deccan Chargers is a unit of Deccan Chronicle Holdings Limited, which publishes the English newspaper Deccan Chronicle. The team had won the 2009 edition of the tournament, which was played in South Africa and were semi-finalists in 2010.
Emirates is also the ICC Official Partner, a status which gives it the sponsorship rights to all ICC major tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, which in 2012 will be staged in Sri Lanka. It also sponsors the ICC Cricket World Cup Qualifier, ICC Under-19 World Cup, ICC Intercontinental Cup and the ICC Women’s World Cup.
In partnership with the ICC, Emirates sponsors the Emirates Elite Panel of ICC Umpires and Referees.