Bharti Airtel names Andre Beyers as Chief Marketing Officer for African operations

Telecom services provider Bharti Airtel today said it had appointed Mr Andre Beyers as the Chief Marketing Officer for its African operations.

The company recently acquired the mobile services operations of Zain in 15 countries across Africa and is working towards introducing its brand "Airtel" in these markets shortly.

A press release from the company said Mr Beyers would report to Mr Manoj Kohli, CEO (International) and Joint Managing Director, Bharti Airtel.

"We are delighted to have Andre on board and believe that his experience will be immensely valuable and contribute to our vision of making Airtel the most loved brand in the daily lives of African people," Mr Kohli said.

"It will be our endeavour to achieve leadership position in all our markets by delivering a superior brand experience backed by world-class service, strong distribution network and innovative products that delight customers. I wish Andre the very best for his new assignment," he said.

Mr Beyers has over 20 years of experience in marketing and brand management, particularly in teh telecom sector. He was associated with Vodacom's marketing and brand efforts for 11 years in Africa, the release added.

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