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Saroj International Group institutes awards for NIFT Leather Department students
New Delhi, June 7, 2010
The Saroj International Group, an export house, has instituted two yearly awards to be presented to students of the graduating batch of the Leather Department of the National Institute of Fashion Technology (NIFT) each year. The first of these awards will be presented during the final graduation show of the Leather Department of NIFT here tomorrow, a press release from the company said. It said the awards were aimed at encouraging commercial designers in India. The awards will be known as Saroj International Group Most Commercial Collection Award 2010 (Leather Garments) and Saroj International Group Most Commercial Collection Award 2010 (Leather Accessories). They will consist of a trophy and a cash award of Rs 5000 each for both garments and accessories. Ms. Ritika Sethi, Vice President of the Saroj group and a NIFT alunus, said she was inspired by her experience as a student at Harvard, where a lot of industry encouragement is given to the students. "I feel that encouragement given by the industry to the students gives them a lot of boost, motivation and recognition," she said. "I realised that india has lot of designing potential and commercial designing must be promoted as most of the global retailers and brands have started asking for collections from Indian exporters and designing capabilities will make us different from mere contract manufacturers. India is known for quality innovative leather products and this move will further promote these objectives," she said. According to the release, the company has been manufacturing and exporting leather apparel for men and women and leather bags to the United States, Europe, Japan and Australia, among other markets. NNN
